
How do you maximize your return on investment as a sales professional? In order to do this, we must understand that all salespeople ARE created equal. In other words, we are all given the same product to invest each and every day; which is time. We are also given the same amount of this product of time; which is 24 hours-a-day. Therefore, a salesperson who invests their time most wisely will receive the highest return on their investment. In fact, the name of the game in selling, and in business, is to maximize your return on investment. For a salesperson, return on investment is calculated as: